Taking Prime Minister Narendra Modi’s ‘Make In India’ dream a step forward, Relativity Media in association with B4U is all set to shoot the sequel of the blockbuster movie Immortals in India. The entire movie will be shot across the length and breadth of the country, while eying a global market for distribution. The association will be bolstered with Indian actors playing pivotal roles to attract Indian audience to throng to the screens.
The Relativity – B4U joint venture, which was inked last year, is also set to remake global hits like The Best of Me, 3 Days To Kill, Masterminds and the horror thriller Oculus in India for the domestic market, which also complements the ‘Make In India’ campaign. The Best of Me is already in the production stage and overseen by Balaji Telefilms, where as Zahak the Bollywood version of Oculus has been already shot featuring Huma Qureshi and Hawa Hawai star Saquib Saleem and is in the post production stage.
While delivering a keynote at FICCI Frames 2015 Relativity CEO Ryan Kavanaugh said, “We associated with B4U in order to understand the Indian market, which is one of the biggest in the world. We have 120 partnerships with B4U where they educate us about India and we use our distributing muscles to promote Indian movies.”
B4U CEO Ishan Saksena added, “The association with Relativity is huge as it breaks many barriers and opens up new possibilities for us. B4U with the help of the distribution muscle of Relativity took Queen to areas where Indian movies have never reached before and that’s the beauty of this partnership. We will, in future, ensure that Indian content is distributed abroad and Hollywood movies reach Indian theatres with ease. As a result of this association, soon we will see Indian actors working in Hollywood movies and likewise for Bollywood flicks.”
The association will also launch a new online content platform B4U online. “The number of hits Hotstar got in recent time shows us how digital is going to be the next big thing in India and that brings us to our new venture. Unlike other American companies, I don’t want to change the culture. I want to suit myself in it and hence I think Relativity has a future,” Kavanaugh ended.
