The first trailer for actor Salman Khan’s much-awaited film, Radhe: Your Most Wanted Bhai, is out. According to sources, the film will be given a cross-platform release on 13 May 2021, on the occasion of Eid.
Salman Khan’s films are family entertainers which appeal to audience across demographics, which, in turn, ensures these movies are amongst most watched ones of recent times. However, the constantly evolving COVID situation in the country may only allow limited theatrical attendance, leaving many die-hard fans of Salman Khan unaddressed. Taking cognizance of this fact, ZEE Studios has devised a simultaneous multiplatform strategy for the film’s release. Radhe: Your Most Wanted Bhai will now be released in theatres worldwide; adhering to the COVID protocol issued by the government; and on ZEE5 with ZEE’s pay per view service ZEEPlex which rests on India’s leading OTT platform ZEE5 and also on all leading DTH operators – Dish, D2H, Tata Sky and Airtel Digital TV; giving audience multiple options to watch the film as per their comfort and convenience.
Salman plays Radhe, an unconventional cop that has a record of going feral. He is brought in to tackle the drug menace in Mumbai, which he takes care of in his own signature style. Radhe’s methods include spitting at people, initiating dance-offs, and occasionally killing criminals.
The trailer opens with action-packed sequences and car chases with extravagant fight scenes enhanced by high-quality VFX. The VFX of this movie has been done by redchillies.vfx and NYVFXWAALA.
Along with Salman Khan, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan Films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production.
Regarding the cross-platform release, Salman Khan Films’ spokesperson shared in a press release, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
The film will have a theatrical release and will be available in theatres in all Indian states where the theatres are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, Europe is also being planned. It will also be the first Bollywood film to release theatrically in the UK since the lockdown last year.