Aadarsh, the media and entertainment company has signed a license agreement with Tunisia-based Yamama Group to release a new series of children’s books featuring its anchor property — Purple Turtle. The books will be published in Arabic and French and are aimed at primary and pre-school aged children.
“We are thrilled to be joining hands with Yamama to bring Purple Turtle’s adventures to kids in Tunisia,” said Mr. Manish Rajoria, Director, Aadarsh Pvt Ltd. “Purple Turtle is a gender-neutral character with a huge international appeal, useful in stimulating kids’ mind while allowing them to have lots of fun.”
Under the agreement, Yamama will introduce Purple Turtle storybooks in Tunisia, Algeria, and Morocco — the Maghreb region of North Africa. The titles include “Friends Forever”, “Purple and the Cupcakes”, “Safari Adventure”, and “World Peace Mission”. The stories are full of positive messages encouraging children to learn values, good habits, and also develop a positive outlook on life.
Having originated in 2012 as a book imprint of Aadarsh, Purple Turtle grew into a pre-school brand which has been increasingly active in the international market with over 200 titles in its catalogue and several millions of copies of books distributed in countries like USA, UK, China, Russia, and in 6 regional languages in India.
A Purple Turtle animated series is now in development.
