An animated reinvention of one of the best and classic films of Bollywood will soon be seen on Tuner International India’s kids’ channel Pogo. The association between Pogo, Graphic India and Sholay Media & Entertainment will be seen in the form of an animated Sholay film series.
The first movie of the four part series will premiere on Republic day, 26 January at 12:00 pm. Jai and Veeru will be seen as mischievous kids and while parents will remember the qualities of friendship and loyalty, kids will see the legendary characters for the first time.
Commenting on this partnership, Turner International India MD South Asia Siddharth Jain said, “With Pogo, we have always strived to create local content that resonates with Indian kids. By partnering with Graphic India and Sholay Media & Entertainment to reinvent an iconic movie like Sholay, we hope to engage and entertain not only kids but also parents.”
“Sholay is beloved by millions of people across the country. We are thrilled to be working with Sholay Media & Entertainment and Pogo to take these iconic characters into exciting new stories through animation for the first time,” commented Graphic India co-founder and CEO Sharad Devarajan. “The legendary friendship of Jai and Veeru has captivated generations. Now, with this fun and action-packed, kids’ animation, both fathers and sons will be able to experience Sholay in a whole new way altogether.”
Sharad is an executive producer on the animated film along with Sholay Media and Entertainment chairman Sasha Sippy. The new animated look of the beloved movie characters were created by Graphic India SVP creative Jeevan J Kang with the script for the animated series written by Alok Sharma, a lead writer on Cartoon Network’s originally produced hit series, Roll No. 21.
Commenting on this partnership, Sasha said, “The plans for Sholay moving forward in this space are immense! Our partnership with Graphic India and Turner has allowed us to re-imagine the origins and characters of Sholay in new and exciting ways for animation.”
Beyond animation, Graphic India and Sholay Media & Entertainment will also introduce books, merchandise and other products for kids based on the new Sholay Adventures.