The Pinkfong Company, a global entertainment company behind the cultural phenomenon Baby Shark, teams up with a digital IP entertainment company IPX (formerly known as LINE FRIENDS) and will jointly release Night at the Art Museum, a brand-new 2D animated series featuring the iconic Baby Shark and LINE FRIENDS, beginning 14 September 2022.
Inspired by world-renowned paintings in art history, the six-episode-long series is part of a special collaboration between two cultural icons to reach wider audiences across the globe. Key details of the partnership include a 2D animated series, exclusive merchandise, and a global licensing program.
Night at the Art Museum follows BROWN and SALLY, the original characters from IPX, as they meet a new friend Baby Shark in the world of masterpieces and journey on exciting adventures. Starting with ‘Birth of Venus (Sandro Botticelli)’, each episode reimagines the six world’s most iconic paintings accompanied by compelling tunes and animations in contemporary beat.
In addition to offering exceptional art experiences through the captivating hommage of the masterpieces, the series helps both young and old to learn emotional and aesthetic sensibility in a fun and creative way. The new episode will be released every month on Pinkfong and LINE FRIENDS’ YouTube channels, beginning on 14 September 2022.
Following the co-produced animated series, The Pinkfong Company and IPX will jointly produce various exclusive products including bath products, apparel, stationery, and more. These special products will be available to purchase on both official online and offline stores of LINE FRIENDS. Subsequently, both companies will introduce integrated marketing on Pinkfong and LINE FRIENDS’ official YouTube channels, which together have 100 million subscribers worldwide.
The two companies calibrated this collaboration to mass-produce content that conveys new fun and targets various fandoms. More particularly, premised on the unique content creation and storytelling planning capabilities of both companies, they are planning to unravel the different charms of ‘Baby Shark’ and ‘LINE FRIENDS’, which are loved all over the world.
The Pinkfong Company executive VP Ryan Lee said, “With its unique creative capabilities, the special encounter of Baby Shark, the world’s only content IP that set a Guinness record of 10 billion YouTube views, and worldwide popular LINE FRIENDS characters marks a global phenomenon and a high-end collaboration that will capture hearts of global fans. We look forward to both IPs bringing joy and inspiration to wider audiences worldwide through this collaborative content series of the two companies.”
