Global entertainment company Outfit7 is preparing to showcase new licensing and retail opportunities for its flagship entertainment brand, Talking Tom and Friends. Outfit7 will be exhibiting from booth J171 at the world’s largest licensing trade show taking place in Las Vegas from 17-19 June, 2014.
At the show, Outfit7 aims to procure additional innovative local and global partners across various categories to further grow its Talking Tom and Friends licensing program and gain greater presence at retail. The licensor also plans to share details of its newly-formed global network of agents, a refreshed style guide focused on apparel, textiles and the new brand look, and provide new details on its upcoming TV series that will further expand brand awareness among key demographics.
“This year’s licensing EXPO will be our biggest to-date,” said Angeles Blanco, Senior Director of Licensing and Merchandising, EMEA at Outfit7. “The universal appeal of Talking Tom and Friends across multiple genres, beautiful graphics and style guide – coupled with the commercial opportunities the new TV series presents and the level of consumer awareness already surrounding the brand – makes the property a ‘can’t miss’ at this year’s show, and an attractive proposition for driving negotiations forward.”
Talking Tom and Friends has enjoyed enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise while delivering consumer-centric entertainment to its global network of fans. With an all-new TV series on the way, a burgeoning licensing program and video content accumulating over one billion views on YouTube, the brand has proved to be an ever-dominant force as it continues to reach new milestones and consumer touch points.
