Kids, animation content creator and distributor One Take Media has inked a deal with OTT service iflix to launch their premium kids animated movies and series on iflix’s platform.
The content list includes most popular TV series like Nori – the roller coaster boy, Simba – The Lion King, The Legend of Snow White and many more.
One Take Media is one of the leaders in providing SVOD, AVOD, VAS to DTH, Telecom, OTT and Cable industries in India, Nepal, Dubai, US & UK. Services include Hollywood Movies, Hollywood Movies dubbed in Hindi, Kids animated content, Celebrity based Cooking shows and Korean TV series.
One Take Media director, Shamoly Khera said, “Kids are increasingly becoming smarter; hence, there is a need for high-quality, informative, educative and entertaining content for kids. We are very happy to partner with iflix to bring our premium kids content to more viewers in the region. iflix’s geographical reach will help to further extend our entertainment footprint in Asia. We look forward to building on this association.”
iflix is Southeast Asia’s leading entertainment service, offering users unlimited access to thousands of TV shows, movies and more. The deal will see One Take Media’s premium content featuring on both iflixVIP, the platform’s traditional Subscription Video on Demand tier, and iflixFREE, the platform’s free tier, in SAARC countries.
iflix Global head of content Craig Galvin mentioned, “iflix is committed to delivering the very best entertainment to the young, and the young at heart, and we are thrilled to expand our kids content library through our partnership with One Take Media.”
Kids genre is the fourth largest genre in India after GEC and Movie genres. Kids genre viewership has grown from 30 percent in the last few years and growth in Kids viewership corresponds to 27 per cent growth of overall TV Universe. Kids are the single largest TV Audience amongst all the age Groups. The share of Cartoons/Animation in total kids Viewership has jumped to 89 per cent from previously 71 per cent.
With this shift to digital viewing, we’ve seen a wave of specialist kids OTT companies launching with the hope of attracting younger audiences by offering unique content and innovative product features. As a result, competition for eyeballs amongst providers is fierce, and it’s now more important than ever for rivals to push the limits of the traditional streaming service in order to stand out from the crowd.
