Nickelodeon today announced the launch of its two new IPs – Abhimanyu Ki Alien Family and Kanha – Morpankh Samrat.
Abhimanyu Ki Alien Family is a sci-fi comedy series based around the alien Abhimanyu and his team of three, who embark on a mission to learn about the unique cultures and ways of life on Earth. In the series, the alien team faces troubles as they try to blend in with humans in their human form, make friends, hide their identity, and overcome adverse situations and threats. Starting 24 April 2023, the animated series will air from Monday to Friday at 12 noon on Nick. The show explores a 3D animation format with 2D render.
Kanha – Morpankh Samrat on the other hand is a mythological series that chronicles the adventures of young Krishna and his famous tales. It showcases his journey as a son, warrior, hero, friend, and brings alive his playful and mischievous antics. The 2D animated show will start airing on Sonic towards the end of May.
Speaking on bolstering its IP play, Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “At Nickelodeon, our understanding of kids and the whitespaces in the industry has led us to define the category and fuel its growth. As a responsible storyteller, it has always been our endeavour to deliver category-defining content that sparks imaginations, while being equally sensitive to needs of our audience. We take pride in being home to characters and IPs that have created an everlasting bond with our discerning young viewers and driven preference to the channel, making us advertisers’ favourite. Over the last decade, our long-standing leadership is a testament to Nickelodeon’s unwavering commitment to delivering top-quality content that resonates with young audiences.”
Anu Sikka, who heads creative, content & research, kids TV network at Viacom18, added, “At Nickelodeon we have always crafted stories with love; both the shows, Abhimanyu ki Alien Family and Kanha – Morpankh Samrat are centered around characters that have their own individualities, making them extremely endearing and relatable. Moreover, they tap into genres that will surely get kids excited, leaving them wanting for more. We are certain both IPs will offer our viewers unmatched entertainment this summer season.”
While Kanha is produced by Cosmos Maya, Abhimanyu is conceptualised by Kolkata’s Hi-Tech Animation. Hi-Tech’s CEO Ashish J Thapar said, “Our partnership with Nickelodeon is filled with creative innovation. We have always looked for new avenues to create and bring to life characters that kids can resonate, and grow up with, while the character and storytelling evolves. With Abhimanyu ki Alien Family, India gets its very first, homegrown sci-fi kids show. The show allows us to tap into a new genre and drive excitement and interest within kids. Each character is carefully designed to be extremely relatable and amiable. We are confident about the success of a concept that is new-age, and one that delivers an experience that is new to the kids’ category in India.”
The marketing campaign of Abhimanyu Ki Alien Family will see in-cinema advertising, ads on connected TVs, screenings and van activations in key metros to create maximum excitement, and a robust multi-screen and multi-touchpoint marketing plan across the network strength. While popular influencers will drive interactivity, dance challenges, Nickelodeon will introduce characters along with the show themed games on website, Instagram, JioTV STB and smartphones. The channel will partner with various high street F&B brands with combos for kids.
Nickelodeon has been most preferred and number one kids’ entertainment destination in India for four consecutive years. The network continues to rule the roost with Nick and Sonic delivering the highest reach in the kid’s category with over 29 million and 24 million in FY22-23, respectively.
With Nicktoons such as Chikoo aur Bunty, Happy & Pinaki – The Bhoot Bandhus, Motu Patlu, Shiva, and Rudra, Nickelodeon enjoys a cumulative network share of 31 per cent within the genre with Nick leading the category for nice consecutive years.
And seems like it will continue to lead the charts as with summer vacation around the corner, the introduction of these two new IPs along with strong marketing campaign will surely attract the young audience towards the network.
