Viacom18’s and one of India’s leading kids’ entertainment franchise, Nickelodeon known for its Kids’ Choice Awards announced a flagship initiative empowering kids and celebrating their choices. Presented by Alpenliebe Eclairs Plus Nickelodeon Kids’ Choice Awards 2021 is set to be the ‘first ever’ awards screening experience in India to be held in the metaverse. This association has been conceptualised and crafted by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18.
The awards show will come to life in a screening at Decentraland, the place of the first ever Metaverse concert. This desktop first experience has been curated for audiences across the globe to provide families with one of its kind immersive entertainment experiences. The screening will allow users to create virtual avatars and experience the slime fountains, ride on the blimp and play fun games while being virtually immersed at the event. This experience in the Metaverse has been developed and conceptualised for Nickelodeon India by Ecultify.
Along with the metaverse, the awards will witness the biggest simulcast this year across 14+ multiscreen platforms- on TV with Nick, Sonic, Nick HD+, Tata Play (Ch. Nos 664 and 665), on Viacom18’s OTT platforms Voot, Voot Kids along with Jio TV and Jio TV+ and on digital platforms such as YouTube, Facebook and Instagram on Sunday, 27 March 2022 at 8:30 pm. The awards see a fun gaming themed night where Nicktoons will be seen playing a lot of arcade games while also presenting awards to super stars and kids favourites like Badshaah, Deepika Padukone, Siddharth Malhotra, Sara Ali Khan, Kiara Advani, Rashmika Mandana and influencers like Anushka Sen and more. The event will also see olympians, paralympians amongst others being celebrated for their inspiring achievements.
“Nickelodeon Kids’ Choice Awards reiterates our commitment towards empowering and encouraging young audiences to voice their choice. KCA has created a unique position for itself, and year-on-year continues to deepen engagement with its audiences. Always ahead of the curve, Nickelodeon has created new benchmarks for innovation in the category and KCA 2021 is all set to provide a seamless unified experience to consumers on a platform of their choice including the first ever metaverse screening in the category,” Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said.
“As a brand that is also looking at deep engagement with kids and families we are always on the lookout for unique platforms and properties that allow us to tell our brand story distinctively. Associating with a category first metaverse event allows us to augment our engagement with our audience, make it more meaningful and tech forward. In times when every child is engaging with a screen this clutter breaking association allows us to be ahead of the curve in striking a connection with families,” said Perfetti Van Melle marketing director Rohit Kapoor.
“Content marketing on Metaverse platform is the next wave in digital marketing. At Wavemaker, our philosophy is to positively provoke our clients and create industry-first innovative work for our brands. With Alpenliebe Eclairs Plus and Nickelodeon Kids Choice Awards we had the perfect partnership to create category first Web3.0 event which would enthrall young audiences and their parents. Interactive entertainment is the future of consumer experience and we are all excited to ride this wave,” commented Wavemaker India chief content officer Karthik Nagarajan.
With several cutting-edge additions and pioneering initiatives, the run up to the 7th edition of the awards witnessed many ground-breaking influencer and digital outreach campaigns. To fan the frenzy, the KCA Gang of influencers engaged in conversation live on Twitter spaces about their favourite nominees which included kid influencers, young adults, and mom bloggers such as Siddharth Nigam, Cahat Tewani and Saru Mukherjee to name a few.
Pulling out all stops, KCA 2021 also curated a special treasure hunt for its fans on Instagram along with the KCA gang, to win special hampers and vouchers. Specially curated superfan contests and sessions entertained kids across Instagram and YouTube. Platform specific engagements across MX Taka Tak, Instagram and other short format content platforms encouraged young fans to groove to the KCA shake. Taking the overall marketing initiative, a step forward, Nickelodeon exclusively partnered with 99 Pancakes to curate special limited edition meals. Through partnerships with Red Wolf and Nirula’s, KCA 2021 offered discounts to people who cast their votes.
Given below is the complete list basis of those who won big at the Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021:
1. Favourite Movie Actor (Male)- Akshay Kumar
2. Favourite Movie Actor (Female)- Kiara Advani
3. Favourite Movie- Shershaah
4. Favourite Movie Actor (Male – South)- Allu Arjun
5. Favourite Movie Actor (Female – South)- Rashmikaa Mandana
6. Favourite Movie (South)- Pushpa: The Rise
7. Favourite Song- Raataan Lambiyan
8. Favourite Dancing Star- Nora Fatehi
9. Favourite TV Actor (Male)- Dilip Joshi
10. Favourite TV Actor (Female)- Bharti Singh
11. Favourite TV Show / Serial- Taarak Mehta Ka Ooltah Chashmah
12. Favourite Child Entertainer on TV- Aurra Bhatnagar
13. Favourite Mobile Game- PUBG Mobile India
14. Favourite Rapper- Badshah
15. Favourite Online Learning app- BYJU’S
16. Favourite YouTube Artist- Ashish Chanchalani
17. Favourite Instagram Celebrity/Personality- Anushka Sen
18. Favourite Show On Kids/Cartoon Channel- Shinchan
20. Favourite Kids Influencer- Aayu & Pihu
21. Favourite Food Item- Pizza
22. Favourite Cricketer- MS Dhoni
23. Favourite Sportsperson- Neeraj Chopra
24. Favourite Comedian- Kapil Sharma
25. Favourite Environmentalist- M C Mehta
26. Favourite Sibling Jodi- Ashish Chanchalani – Muskan Chanchalani
27. Favourite Fashion Icon- Sara Ali Khan