The YouTube popular pre-school song, Baby Shark is being developed into an animated series. Nickelodeon will team up with SmartStudy (the company behind the Korean entertainment brand which created the song), to develop the original series for pre-schoolers.
“Baby Shark has captured the imagination of millions of fans around the world, so it’s no surprise it’s one of the top 10 most-viewed videos on YouTube ever,” said Nickelodeon Animation EVP Ramsey Naito. “At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”
Baby Shark, the viral kids’ video that has nearly 2.87 billion YouTube views.
With a line of related toys and merchandise also in development, Viacom Nickelodeon president consumer products Pam Kaufman said in a statement, “Baby Shark’ is a multi-platform phenomenon, and appetite for more content and products is strong around the world. Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”
The Baby Shark news comes a day after Nickelodeon ordered new seasons of four of its preschool toon favorites: PAW Patrol, Bubble Guppies, Abby Hatcher and Butterbean’s Café.
