Mumbai’s Ganeshotsav is going global, one darshan at a time!
NH Studioz, a major Mumbai-based Indian film distribution and copyright management company, is bringing live coverage of the city’s most iconic Ganpati celebrations to audiences across India and overseas through Free Ad-Supported Streaming Television (Fast) and its YouTube network.
Established in 1980, NH Studioz is an Indian film distribution and rights licensing company headquartered in Mumbai. It manages a catalogue of more than 5,000 films across Hindi and multiple regional languages, with operations spanning film distribution, content acquisition, rights licensing, television, OTT, digital networks and Fast channels.
On Fast TV, viewers will be able to tune into live coverage from Lalbaugcha Raja, Ganesh Gully (Mumbai Cha Raja), GSB Seva Mandal – King’s Circle, Chinchpokli Cha Chintamani and Khetwadi Cha Ganraj, taking the festivities to its millions-strong digital audience.
The programming will bring devotees closer to the celebrations with live Aartis, Darshan and festive moments, culminating in coverage of the grand Visarjan. For those unable to make the trip to Mumbai, the initiative offers a digital front row to some of the city’s biggest Ganpati celebrations.
The move also marks an expansion of NH Studioz’s Fast television play. Having built a growing network of entertainment and specialised channels, the company is taking Fast beyond conventional film programming and into live cultural and devotional experiences for connected-TV audiences.
“Ganeshotsav is an emotion that extends far beyond Mumbai. Every year, millions of devotees want to experience the Aartis and Darshan of Mumbai’s most iconic Ganpatis, but it is simply not possible for everyone to physically be there. Through Fast television and our YouTube network, we are using technology to bridge that distance. From Lalbaugcha Raja to Mumbai Cha Raja, GSB Seva Mandal, Chinchpokli Cha Chintamani and Khetwadi Cha Ganraj, we want devotees across India and around the world to experience the energy, devotion and spirit of Mumbai’s Ganeshotsav wherever they are,” shared NH Studioz executive director Shreyans Hirawat.
With millions of viewers already connected to NH Studioz on YouTube, the company sees live cultural and devotional programming as a natural extension of its digital reach and growing Fast television business.
Hirawat represents the second generation of the family-run entertainment business and has been leading its expansion across digital distribution, international licensing and emerging content platforms.
From Pandal to platform, NH Studioz is giving Mumbai’s Ganpati celebrations a much bigger screen. This Ganeshotsav, devotees may not need to be in the city to feel its pulse.
