Corus Entertainment’s Nelvana has teamed up with Toikido to develop a new animated kids series based on gaming IP, Piñata Smashlings.
While Nelvana is an international producer, distributor, and licensor of children’s animated and live action content, Toikido is a London based entertainment company at the cutting edge of digital design and toys.
“Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience,” said Nelvana president Pam Westman. “Their first in-house IP, Piñata Smashlings has already garnered massive hype ahead of its launch this summer and we can’t wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before.”
“Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP, and are pleased to add an animated series to our plans,” said Toikido founder & CEO Darran Garnham.
Launching in 2023, Piñata Smashlings is home to hundreds of playful characters called ‘Smashlings’– cheeky little creatures and playful Pinatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods. Piñata Smashlings will debut on Roblox this June, and plans are underway to launch ancillary productions such as toys, plush, apparel, homewares, publishing, magazines and animation.
Piñata Smashlings is a trademark of Toikido Ltd.
