Corus Entertainment’s Nelvana announced its new licensing agreement with MGA Entertainment.
As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing, and retail support outside of toys, for MGA’s household brands such as the L.O.L. Surprise!, Bratz, Rainbow High, Little Tikes and Miniverse.
“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” said Nelvana licensing, retail & marketing director Carly Slack.
“We are proud to partner with Nelvana as our exclusive licensing agent to help bring our brands to more fans across Canada,” said MGA Entertainment global licensing SVP Mindy Puente-Escalera.
MGA brands target children and adults, from preschool age to tweens and kidults. These brands already extend from toy lines to TV series, movies, social media, apparel, accessories, and more.
Notable accomplishments include L.O.L Surprise being a top five global property for six years in a row with 180 million engagements on Roblox; Rainbow High was the number one fashion doll brand globally in 2023 with more than one billion minutes watched on YouTube, Bratz is the most followed MGA brand on social media with a combined following of 2.6 billion, and Little Tikes is the number one brand in outdoor and sports.
