With seven games already released, Neela Mediatech plans to launch 11 more mobile games, totalling 18 by the end of this year. These games are based on the popular characters of the TV show Taarak Mehta Ka Ooltah Chashmah (TMKOC).
Neela MediaTech is the gaming arm of Neela Films, the production house behind TMKOC, a pan-India popular show that has now branched out into animated series, rhymes and mobile games. Leveraging the existing audience of the show which is broadcast on Sony Sab, Neela Mediatech aims to attract 20 million monthly active users and two million daily active users by the end of the year.
Like before, the games will be available in Indian and internationally on Android’s Play Store, Apple’s App Store, Amazon’s Fire TV, MI Platform and Huawei. The new games too will feature TMKOC characters including Jethalal, Babita, Popatlal, Madhavi, Bhide and Goli who have been woven into the games like TMKOC Ludo, Simulation Gada Electronics, Simulation Madhavi Farms, Save Babita Save, Hungry Goli, Popatlal ki Shadi among others.
Previously, the company has launched Run Jetha Run, Bhide Scooter Race, Match Pool 2048, Popat Shortcut Race, Jump Bhide Jump, Taarak Fruit Match.
“Our vision is to blend the charm of TMKOC‘s characters with innovative gaming experiences, aiming to captivate not only our existing fan base but also new audiences globally,” said Neela Mediatech CEO Harjeet Chhabra, who is leading this initiative along with the creator of the show Asit Kumarr Modi. “This is more than a business expansion; it’s about creating a virtual playground where millions can find joy, adventure, and a sense of community. As we gear up to launch our diverse range of games, we’re not just promising fun; we’re inviting players to become part of a story that continues to unfold, making them active participants in the TMKOC saga,” said Harjeet Chhabra; who .
Late last year, Neela Films announced its diversification in the gaming, animation and edutainment space with its new venture Neela Mediatech, and invested Rs 24 crore into the company.
