One of India’s leading mobile game publisher, Nazara Games, has announced the partnership with award winning bollywood actor and celebrity Hrithik Roshan to develop new mobile games. As part of a multi-year partnership, Hrithik will work exclusively with Nazara Games to develop unique digital gaming experiences for his fans, extending his engagement in a new interactive format.
Nazara has been developing games for Green Gold’s hit character – Chhota Bheem and has also developed a game on Virat Kohli for the cricket loving audience of India. Exceed Entertainment, Hrithik’s management agency since a decade have been the facilitators for the partnership and will continue to handle the association with Nazara Games.
“I am thrilled to welcome Hrithik to our ever growing celebrity gaming family,” said Nazara games, CEO, Manish Agarwal. “I need not repeat Hrithik’s achievements in Bollywood as they are unparalleled, Hrithik also brings with him a never back down attitude that motivates and inspires all people across age and gender. The love for bollywood in India is huge and gaming is a natural extension for celebrities like Hrithik to engage with their audience, we will work with Hrithik closely to bring differentiated gaming experiences for his fans.”
On venturing into the gaming world, Hrithik Roshan shares, “Gaming has become a major influence in the lives of today’s youth and knowing that, I have decided to use that platform to engage with my fans through my digital avatar. My kids are going to love it and so will my fans. So look forward to being a part of it.”
This won’t be the first time that Hrithik will be seen in a gaming avatar. Previously Nazara had developed a game on the 2014 movie Bang Bang starring Hrithik Roshan and Katrina Kaif. According to Nazara, the new game for Hrithik is slated to release later in this year. With Hrithik’s Mohenjo Daro movie coming out this year, there’s a high possibility that we might get to witness a game based on the movie itself.
