Nazara Technologies, one of the leading mobile game developer and publisher, launched a game based on upcoming romantic thriller ‘Bombay Velvet’. The game was officially launched by cast actors Ranbir Kapoor and Anushka Sharma in the presence of Nazara Technologies, Group CEO, Nitish Mittersain.
Good news for Ranbir Kapoor fans as the actor is a playable character in the game. The 3D mobile game with a retro backdrop features Johnny Balraj (Ranbir Kapoor), a Mumbai street fighter who is on a quest to save Rosie (Anushka Sharma), a jazz singer, from the evils of Kaizaad Khambata (Karan Johar), owner of the Bombay Velvet club. Audiences across the globe can download the game for free on all leading App stores.
Speaking on the launch of the game, Nazara Technologies, CEO, Nitish Mittersain, said, “With the advent of smartphones, the mobile gaming industry in India is growing rapidly and reaching an inflection point in its evolution. As a market leader, Nazara is focused on bringing high quality entertainment through the medium of mobile games to hundreds of millions of mobile phone consumers in India and globally. I believe our association with Fox Star Studios and particularly with Bombay Velvet will only propel us further towards this objective.”
The game is developed in high end 3D environment. The game has a retro look of late 1960s compliments the movie. The game is divided into missions each with a differentiated gameplay experience. The game boasts of a third person shootout, car chase and the final combat.
The game also includes a set of mini-games to add some fun element. Derby, Strike a pose and Smaash up are some of the mini-games from the Bombay Velvet the game. Audiences can connect with friends through social media connect to generate game virality.
Fox Star Studios, CMO, Shikha Kapur says, “There is an inherent madness and thrill in Bombay Velvet, which permeates all the characters. They are driven by passion and ambition, inspired by the fast-evolving world of 1960s Bombay around them. We are really excited that we have managed to capture this throbbing vibe of the film in the Bombay Velvet mobile game, developed by our gaming partners – Nazara Technologies. Set in a high end 3D environment for a truly immersive game-play experience, and with multiples levels – each saddled with different missions – the game recreates the themes of the film perfectly. At a time when reaching out to consumers is easiest when your product is experienced on your fingertips, we think the Bombay Velvet mobile game makes perfect strategic sense.”