Mythik onboards Preeti Vyas as content strategy, partnerships, and consumer products president 

Mythik, a tech-first global entertainment company with a vision to create the ‘Disney from the East’ , announced the appointment of Preeti Vyas as content strategy, partnerships, and consumer products president. 

With over three decades of professional experience, Vyas brings with her a distinguished record of leadership in the content space. Her recent experience includes Amar Chitra Katha president and CEO, where she led the iconic publishing brand’s resurgence from a nostalgia to a contemporary relevant brand accompanied by a return to profitability.

In her new role, she will lead Mythik’s content strategy, partnerships and consumer products initiatives to align with the company’s long-term vision of bringing eastern mythology, history, and folktales to a global audience for the first-time. She will be a key member of Mythik’s senior leadership team.

“Preeti’s extensive leadership experience in the retail, content, and publishing ecosystem represents a distinctive combination of strategic acumen and creative vision; together, with her proven ability to transform heritage brands, build impactful partnerships, and scale content for diverse audiences make her particularly valuable to help us realize Mythik’s vision,” said Mythik founder & CEO Jason Kothari.

“Very rarely in life does an opportunity like Mythik come one’s way, an opportunity to present stories from our ancient past in an authentic and entertaining way to audiences around the world at a scale that has not been attempted before. These stories have inspired global storytellers and filmmakers for eons and now it’s their time to own the spotlight,” Vyas remarked. “After spending decades in the Indian content space, I am thrilled to join Mythik at this pivotal moment, continuing my journey of telling our stories, but in new and tech-first ways to reach audiences around the world.”

Alongside her corporate leadership, Vyas plays an active role in shaping the larger creative media ecosystem in India. She currently serves as a Media & Entertainment Skills Council (MESC) governing council member, and Advertising Standards Council of India (ASCI) CCC (Consumer Complaints Committee) jury member. She is also a member of the National Council on Early Childhood Care and Education (Confederation of Quality in Early Childhood Care and Education). 

Vyas also contributes to the FICCI AVGC-XR Forum, a platform supported by the Ministry of Information & Broadcasting that advances Indian content and innovation in animation, visual effects, gaming, comics, and extended reality. These affiliations strengthen her industry-wide perspective and will help Mythik’s position at the crossroads of policy, talent development, and global best practices.