MX Player, a leading entertainment super app, announced that the OTT service crossed a staggering one billion downloads on Google Play Store in just over two years of having launched the platform. In the past year, they have seen exponential growth given the shift in content consumption in India.
The app also became the world’s first OTT platform to upgrade its video encoding and compression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos by more than half which is a path-breaking move in the space.
“We’re very excited to have crossed the one billion downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment. Our vision since the launch has been to cater to the true Bharat and in just over two years since the launch of our OTT offering, we’ve managed to achieve this iconic business milestone. We’re looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future,” said MX Media CEO Karan Bedi.
In an official release MX Player mentioned that there are only 15 non preinstalled apps, worldwide, that have more than one billion downloads (70 apps if default Google Apps on Android are included). Ranking in the same league as office tools such as Microsoft Word, Skype, ShareIt and world-renowned games like Subway Surfers and Candy Crush Saga, MX Player is the most popular streaming platform with over 280 million monthly active users in India.
It is one of the few entertainment brands to feature on this coveted list of Google Play apps with more than one billion downloads alongside Netflix (worldwide), Twitter, Instagram, Snapchat, TikTok, and Spotify to name a few.
MX Player continues to be the market leader in OTT on the back of its strong content slate as well as cutting edge product and technology innovations. Hit shows in the last year include Ek Thi Begum 2, Aashram, High, Chakravyuh – An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2 amongst others, while upcoming shows include Matsya Kaand and Girgit amongst others.
Their diverse content library ranges from their exciting slate of MX Originals, MX Exclusives, MX Vdesi – international content dubbed in local Indian languages and branded content as MX Specials. The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.
