IPL team Mumbai Indians has launched an animated mini-series, The Mighty Indians that blends cricket, storytelling and fan fiction. The series has been created in partnership with Burman Sports and animation media partner Kid Sports Media and Squeezy Sports.
The Mighty Indians is an IP owned by Mumbai Indians, making the IPL team the first of its kind to integrate a professional sports team into an animated series tailored for young audiences.
“The Mumbai Indians have always embodied the values of teamwork, perseverance and hard work, and The Mighty Indians brings these values to life through a series of animated episodes and a captivating storyline. As a global brand, Mumbai Indians is always on the lookout to engage with their fans across geographies through innovative activations and content,” said a Mumbai Indians spokesperson.
“We identified a strategic opportunity to create an IP with immense potential to cultivate fandom amongst MI’s next generation fans, via relevant and engaging content that both resonates with and entertains them. The Mighty Indians IP has the potential to grow into segments such as merchandise, experiences, community engagement and more, creating a comprehensive ecosystem that celebrates the spirit of cricket and heroism,” said Burman Sports founder Shiv Burman. “We brought on board our partners Kid Sports Media to deliver world class content. Mumbai Indians has been the perfect partner for an IP like this given their large focus on kids and youth development.”
“We’re thrilled to team up with the Mumbai Indians to bring cricket’s superstars to life as animated superheroes, blending the thrill of the game with epic adventures. Get ready for a boundary-breaking series that will captivate fans and inspire a new generation of cricket lovers,” added Kid Sport Media & Squeezy Sports Inc. CMO Massimo Marchese.
This series transforms beloved Mumbai Indians players into mighty superheroes, who possess unique super powers that stem from their cricketing skills. Central to their power is the Mighty Chakra, a prominent element of the Mumbai Indians logo. Together, these superheroes tackle challenges and vanquish evils that threaten the community and children, promoting values such as teamwork, perseverance, and integrity.
The Mighty Indians is available to watch on various digital platforms, including YouTube Kids, YouTube and Instagram.