Renewing its commitment to promote India as a soft power, the government of India has proposed to collaborate with the industry to set up an Institute of Excellence for Gaming and Animation, said Minister of State for Information and Broadcasting, Rajyavardhan Rathore.
“The idea was under discussion in view of the skill potential in the media and entertainment sector where the youth workforce could act as a force multiplier. The proposed joint initiative could lead to the convergence of content, skill and technology in the M&E domain,” Rathore said while delivering his address at the CII Big Picture Summit.
With respect to the various initiatives undertaken by the Government across M&E sectors, the Minister said that the potential of India as “Film shooting destination” was a part of the proactive initiative in the policy domain. The Ministry was pursuing the idea of funding Indian Films in collaboration with the industry to participate in the prestigious International awards such as the Oscars and Cannes film festival.
In this context, the Ministry has also proposed to set up NFDC as a Single Window Institution for all film shooting permissions in India. Rathore further urged the industry to undertake ‘Out of Box Solutions’ to promote cinema through small theatres and mobile theatres in rural areas to enhance the reach of cinema.
Rathore emphasised that the future road map of the M&E Sector depended upon technology, creativity and vision to tap resources for optimal utilisation. The Government’s policy would incorporate the same keeping in mind the contemporary M&E domain framework.
