Mobile game and app developer Gismart has launched a way for musicians to monetise their fame through its new hyper casual games. Hypercasual games are quick mobile experiences that can be played in a minute or less, and they’ve become extremely popular in the app stores. With the Gismart Games for Artists program, partner musicians can promote their brand and music via the games. The company offers artists a range of opportunities to reach a multi-million audience such as lookalike in-game characters, in-game content and music, and merchandise integrations.
Approximately, hypercasual games see one billion installs monthly, and the majority of those are new titles. As most entries in the genre are free-to-play, many have in-game ads which can be used to promote Gismart’s partnered artists.
“The hyper-casual gaming market is one of the hottest spaces in the mobile market today. With monthly downloads reaching one billion and most of them coming from brand new games, hyper-casual games are the new medium to reach out to a massive audience instantly and to offer strong marketing opportunities for entertainment brands, including music artists. We are open to collaborate with artists to fit their custom needs, and create suitable, native integration options in our new hyper-casual game releases,” said Gismart vice president for business development and marketing Lana Meisak
Currently, the British studio has 10 games in its library including Cool Goal!, Domino Smash, Oil Tycoon – Gas Idle Factory and Happy Hockey!. The former of which has hit 35 million downloads as of October 2019. In total, Gismart’s catalogue has raked in over 500 million installs with Cool Goal!, and Domino Smash topping the charts in 62 countries.Overall the company’s portfolio has over 500 million downloads.
Speaking about the launch, Gismart VP, business development and marketing Lana Meisak, said: “The hyper-casual gaming market is one of the hottest spaces in the mobile market today. With monthly downloads reaching one billion and most of them coming from brand new games, hyper-casual games are the new medium to reach out to a massive audience instantly and to offer strong marketing opportunities for entertainment brands, including music artists. We are open to collaborate with artists to fit their custom needs, and create suitable, native integration options in our new hyper-casual game releases.”
Gismart has already partnered with Universal Music Publishing Group and Sony/ATV Music Publishing and has previously collaborated with The Chainsmokers and Judah and the Lion.
