Digital advertising and marketing Media.Monks has rebranded to Monks. The company, which is S4 Capital’s operating brand, is transitioning its services into two practices: Marketing services and Technology services.
These services will be powered by the company’s AI-based marketing and workflow platform Monks.Flow, and underpinned by a consulting group that will offer end-to-end services ranging from strategy to implementation.
- Marketing services will encompass creative, content, media, social and data-driven marketing solutions, leveraging Monks’ capabilities in storytelling, audience engagement and performance marketing to deliver outcomes that resonate with consumers and drive measurable results.
- Technology services will concentrate on the company’s technology, user experience, product engineering, data, digital transformation and consulting services. It will focus on robust digital infrastructures, next-gen digital products and consumer experiences and advanced data and analytics solutions that empower clients to navigate and thrive in the digital age.
“With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry,” said S4 Capital founder and executive chairman Sir Martin Sorrell.
The company believes that its rebranded name emphasises the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services designed to maximise client revenue growth, innovation and reach.
“By dropping “media” from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities,” said Monks chief marketing officer Kate Richling.
“Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity,” said the company’s Technology services CEO Brady Brim-DeForest.
Organisational and reporting structures to support the new services model will be launched by the company in 2025.
