Max announced a partnership with multicultural artists to create larger than life, interactive murals in New York, Los Angeles and San Francisco featuring iconic images of Bruce Lee in front of elements that bridge the gap between Chinese and American history to celebrate the new season of Max Original drama series, Warrior.
An in-person unveiling of the three curated, interactive murals will take place in each city today with talent including Shannon Lee, Olivia Cheng, Perry Yung, Dianne Doan, and Andrew Koji in attendance. Each mural in its respective city is created by different muralists (biographies below): Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco).
“Seeing Warrior return for our third season during this 50th anniversary year for my father is just the ultimate celebration of his legacy,” said Max executive producer for Warrior and Bruce Lee Foundation president Shannon Lee. “I couldn’t be more proud of our show, our cast, our crew, and the impact our show continues to have and the entertainment it continues to serve up and celebrating through art and interactivity in three cities across the country all at once is just an amazing way for a lot of people to get in on the fun.”
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By simply scanning the QR code embedded in the artwork using your smartphone, fans will witness the AR Experience come to life in front of their eyes. This immersive experience will bring users into the world of the series, showing off some of the historical weapons from the show in 3-D, and a preview of season three. If you want to share your own content in a similar way, you can easily create a QR code with different tools available online.
Additionally, through partnership with the Chinese Historical Society of America, the Max Multicultural and Digital Innovation teams created an exclusive AR walking tour anchored around key locations that will come to life. This walking tour will allow fans to discover San Francisco’s Chinatown “Through the Lens of the Blade,” featuring integrated content developed in the Warrior podcast into an experiential audio-scape that users can listen to while exploring Warrior-themed AR sites.
Featuring additional real weapons, historical objects, and experiences of the era, Max will incorporate soundbites from Shannon Lee and additional show talent to bring the world of Warrior to life. Fans can partake in-person or virtually.