GSN Games, a cross-platform entertainment, has today announced that Bingo Bash, has now entered its tenth year of live operations.
Commenting on the tenth year of anniversary Newzoo CEO, and co-founder of games markets insights firm Peter Warman said “When it comes to mobile gaming, there is no doubt that India is one of the hottest countries on the planet – not only from a consumer and market-size standpoint, but also from a local industry perspective. Several games developed in India have grossed multiple millions in lifetime revenue, both in their home market as well as abroad. There’s no question that Bingo Bash is the #1 video game of Indian origin on mobile by revenue and, to the best of my knowledge, the #1 grossing video game from India overall. For those who follow the Indian mobile games market, the most profitable title might be a bit of a surprise. It’s not the much-acclaimed Teen Patti franchise that tops the charts, but Bingo Bash, published globally by GSN Games — and the margin by which it leads is actually very significant. On mobile storefronts alone, Bingo Bash has generated between four and five times more revenue in its lifetime than the Teen Patti games. And that doesn’t even begin to factor in the significant business that Bingo Bash has done on social platforms like Facebook over the years.”
Originally created by Bitrhymes (later renamed to Bash Gaming) in 2010 as a social game on Facebook, Bingo Bash’s success enabled the team to secure investment from San Francisco’s Tandem Capital to help them scale their workforce and bring the game to mobile devices, where its continued success led to the $165 million acquisition of Bash Gaming by GSN Games in 2014.
Players who want to take part in Bingo Bash’s birthday celebration can participate in a number of activities on the official Facebook page, including a cake bake-off, a short birthday video about the game, and more.
“It’s not uncommon for a major publisher to purchase the rights to an IP and transition its work to their existing studios, but GSN Games understood that Bingo Bash’s success was intrinsically linked to the people who built it. Bash Gaming’s team continues to function as the Bangalore operations of GSN Games, with 250+ people working full-time on Bingo Bash and other games in the GSN Games portfolio,” said GSN Games vice president of Bingo Bash Srivatsa Narasimhan.
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GSN Games senior vice president and general manager Wilhelm Taht says, “Mobile games are the single fastest-growing segment of consumer entertainment today, outpacing music and movies combined.India has played an incredibly important role in this growth, thanks to both its players and creators. Bingo Bash’s success owes a great deal to its Indian origins, and to have that success validated by Newzoo is a tremendous way to kick off our celebrations as Bingo Bash enters its second decade.”
