The in-house motion graphics studio at Scorch has released an animated video to accompany the Better Health for London: One Year On report. The report celebrates the achievements that have been made in improving the capital’s health since the London Health Commission published its recommendations one year ago.
This very outstandingly done character animation highlights the state of health in London and has been created to coincide with the publishing of the ‘Better Health for London: One Year On’ report. The colourful and bold graphical style and welcoming friendly copy form a marked contrast to the truly shocking statistics of the health of Londoners.
Set against the iconic London skyline, the animated characters in this 2:26 minute video guide the viewer through the current state of Londoners’ health and the key ambitions for the future, touching on a wide range of health-related information including childhood obesity figures, physical activity, and health in the workplace and overall mental well-being in the city.
Whittling down a complex matrix of over sixty health recommendations, current statistics and the key ambitions for 2020 developed by Boris Johnson and the London Health Commission, copywriters at Scorch London developed a voice over script that addresses Londoners directly and hits them between the eyes with the surprising state of Londoners’ health. Honing in on topics including the health of children, smoking and mental health, the bold, colourful graphical style and friendly copy form a stark contrast to the shocking statistics.
With London currently sitting 7th in the table of healthiest major global cities, behind the likes of Hong Kong, Tokyo, Madrid and Paris, creative agency Scorch London has crafted a bold and striking animation to inspire collective action from Londoners, health and care authorities alike, all of whom will be vital in addressing the city’s unique health and care challenges.
