Anil Ambani led Reliance Games has handed LinOpinion|GH, a public relations (PR) agency to handle its PR services based in India. LinOpinion|GH, India’s premiere public relations company is PR division of Lowe Lintas + Partners. The account was won after a multi-agency pitch.
“LinOpinion|GH brings an eclectic mix of creativity and passion for gaming and we are excited about embarking on this new journey. Mobile gaming is growing at an astounding rate and we would like to partake in the excitement with exciting games that enthrall millions of consumers and foster growth of the gaming ecosystem in India.” said Roopak Nair, head of Marketing, Reliance Entertainment Digital in a statement.
Reliance Games is the mobile gaming division of Reliance Entertainment Digital and has presence over 70 countries. With over a million downloads everyday at its Play Store account, Reliance Games is India’s leading mobile game developer. Reliance has partnered with various Hollywood movies to produce hit games like Real Steel, Hunger Games, Pacific Rim and Total Recall among others.
Kavita Lakhani, President, LinOpinion|GH, also commented after the recent victory, “We are honored to partner with Reliance Games, India’s leading mobile game development company. India has a booming mobile gaming industry and majority of its population is below 25 years. Reliance Games’ key objective is to discover the best young Indian talent from metros and mini metros, to provide them a global platform to showcase their game creativity and development prowess. The PR campaign will focus on helping build brand salience and connect with young Indian game developers and consumers through unconventional and innovative PR ideas.”
For LinOpinion|GH, Reliance Games is a big account among the already big accounts it handles like Etihad Airways, Times Television Network, Siemens Limited, Shapoorji Pallonji Group among others.