Lezhin Entertainment, a South Korean webtoon portal had teamed up with Kidari Studio, an online content company affiliated with Daou Kiwoom Group to strengthen their positions in the global market. This pair of content companies joined their hands to tap into the global market at a time when enterprises try to find new revenue sources amid the virus crisis.
With this strategic partnership, Lezhin Entertainment will make their titles available exclusively to Delitoon, an affiliate of Kidari Studio, for distribution in French. In exchange, Kidari Studio will make their titles available exclusively to Lezhin Entertainment for distribution in English.
Kidari Studio made a foray into the webtoon market in 2016 to instantly become the biggest production studio here with more than 70 new titles a year. While acquiring such players as Bomtoon in 2017 and Delitoon two years later, Kidari Studio has come up with such representative works as Doctor Elise: The Royal Lady with the Lamp and Light and Shadow.
Currently, Lezhin Comics, which offers an wide variety of Korean webtoons for English and Japanese audiences. has over 400 titles published in English, gaining big popularity in such countries as France, Italy, and Spain.