On the eve of the digital age we stand at a place where android penetration is at its peak and it would be safe to say that it will just keep growing further for the time to come. As more and more app developers spring up to cater to the ever growing demands of the consumers, the matter of revenue generation still hinders the functions of these new players in the industry. As there is an undeniable chunk of consumers in India who prefer not paying for an app, developers rely on advertisement and if that doesn’t work out, it becomes tough for them to continue operations.
Keeping the same factor in mind, Kratos, a mobile technology advertising network has launched ‘Kuberplay’, an SDK based application that will allow people to download apps for free.
How it works?
The basic concept of Kuberplay is quite simple. It replaces the paying mode while buying apps from money to advertising. It lets you download any paid-app for free, where instead of charging money; there will be a set of recommendations for the user, which can be anything ranging from other app download suggestions to filling out forms for survey. Once the notified task is completed, the consumers will be rewarded with the digital gratification as promised. Thus, developers can infuse their apps with Kuberplay and when a consumer tries to download or uses that specific app, recommendations will be shown to them with a precise list of gratification for each.
Speaking to AnimationXpress, Kratos, CEO, Upal Pradhan asserted, “The problem it addresses is that, the in-app purchases for app developers are very low. For a premium app, 98 per cent people never pay for any of the services, so it is considered free of cost. Hence, we are trying to address that problem where the customer gets all the services that an app has to provide and the app developer also earns money from it.” He further explained, “Basically what it does is that, when a customer is trying to activate some premium service, but for whatever reason is not willing to pay for it, there would be an advertiser who will be paying for it. So it can be an app developer or someone who is doing a research or some kind of lead generation. And so this whole thing is target based, thus all customers will not be receiving the same kind of advertisements.”
But how does Kuberplay generate revenue for its company?
“Kratos is an advertising network. We are working with all the major ad agencies in India and directly with brands too, thus we already have an inventory of varied and different kind of advertisement and that’s where we will earn our revenues and that is what we will share with the app developers.”
Pradhan further informed that they are already running campaigns with various e-commerce and food delivery services.
“For example we have a campaign from one of the largest music streaming apps in India, so they pay us when someone plays a song, so it will be clearly mentioned there to download the app and play a song and they will get whatever virtual goodie is there. So as long as the customer is taking the action that is mentioned, they would get the reward.”
Pradhan also mentioned that games are one of the main targets for them, given the fact they are downloaded the most.
Kuberplay will allow game developers to pinpoint the recommendations they want or do not want, as no developer would like to have their own competitor’s product on the recommendation list.
This service might not only help consumers get all those apps or paid-updates they wanted but also help developing studios to earn revenues in order to thrive in the age of cut-throat competition.
