Mahabharat: Ek Dharmayudh, India’s first AI-powered entertainment series made a phenomenal debut with 6.5 million plus video views. This number is 2.1X higher reach than platform average, the biggest opening day for a long-running show on the platform.
With this show, JioHotstar has set the blueprint for AI driven content where technology doesn’t replace creativity, but amplifies it, enabling creators to imagine storytelling and characters beyond conventional limits. This milestone reflects JioHotstar’s commitment to shaping the next era of entertainment, where machine intelligence empowers human creativity shaping the next leap in storytelling innovation.
The series serves as testament to how an epic as timeless as the Mahabharata, can be reimagined for a new era of viewers using artificial intelligence that helps breathe life into ancient legends with breathtaking scale and emotional depth, allowing for an unparalleled immersive viewing experience.
Mahabharat: Ek Yudh, started streaming on JioHotstar on 25 October and on Star Plus on 26 October. This enables viewers to relive one of the world’s oldest epics of a dynastic war between the Pandavas and the Kauravas, with the first instalment of the series, encompassing 100 episodes.
