Research firm Technavio has published a new report on the social gaming market in the APAC region,which is expected to grow at a CAGR of over 20 per cent from 2015-2019.
According to the latest report by Technavio, APAC has the highest number of casual gamers and the number will continue to increase, thus driving the market during the forecast period. India, Indonesia, and South Korea are the leading countries in terms of growth rate, not just in APAC but globally.
“In recent times, the number of gamers has increased significantly as games have become more immersive with enhanced virtual environment. This increase will propel the growth of the social gaming market during the forecast period,” says Technavio VP Faisal Ghaus.
The latest report by Technavio also emphasises the increasing adoption of wearable technology, especially in Japan, which is expected to bring forth new social media platforms in the future. “Wearable technology devices include features such as location based services, social gaming and various other applications which can function discretely,” adds Ghaus.
The new Technavio report covers the present scenario and growth prospects of the social gaming market in the APAC region from 2015-2019. To calculate the market size, the report considers the revenue generated from the sales of social games, virtual goods, and game apps from gaming and social media sites like: Electronic Arts (EA), King Digital Entertainment, Peak Games, Wooga, Zynga.