First-of-its-kind aggregator and Indian platform for digital IP monetisation Ikonz announced its partnership with Indian superstar and Bollywood icon Amitabh Bachchan. The collaboration marks a significant milestone as Ikonz forays into the realm of generative AI, to redefine the future of fan engagement.
The convergence of Bachchan’s iconic status and the Indian platform’s cutting-edge technology promises an unparalleled experience for fans and enthusiasts worldwide.
“It’s a momentous day for Ikonz as the true symbolism of our name has been derived with the icon Shri Amitabh Bachchan Ji joining forces with us,” said Ikonz founder and CEO Abinav Varma Kalidindi. “Together we will leverage the power of generative AI to create immersive experiences that transcend physical boundaries. With our state-of-the-art technology, fans will now have the opportunity to interact with their favourite actor like never before. Who knows you might even be able to take selfies with Amit Ji in your city.”
“I am intrigued with the way technology is evolving and the pace at which new innovations are coming up worldwide … One such being Generative AI,” said Bachchan. “I am happy to be a part of such an amazing futuristic world of Generative AI, and have therefore partnered with Abinav-promoted Ikonz. Together we shall embark on this new Metaverse World.”
Generative AI, the fusion of artificial intelligence and creativity, is rapidly transforming the digital landscape. The platform’s strategic partnership with the superstar amplifies its vision of bringing together advanced technologies and cultural icons to create a new era of interactive entertainment. The collaboration will enable fans worldwide to engage with their stars on a global scale.
The company’s team is working closely with the actor to capture the iconic attributes to deliver a unique experience to fans globally. When launched at the end of this year, customers in India can interact with Bachchan at various locations and instantly get their favourite superstar interacting with them.
Ikonz is backed by visionary investors including Village Global, a venture capital firm backed by renowned tech visionaries such as Mark Zuckerberg, Jeff Bezos, Bill Gates and Reid Hoffman. The company has received investments from Woodstock and Polygon, cementing its position as a leading player in the AI-driven digital avatar space.