Learning how an app or a game plays out and how it performs in the app market has been difficult to understand for developers. There are analytics and websites which provide certain data but discovery for these apps still continues to be an area of concern.
App developers have significantly been biased towards the Apple App Store giving Android, a step treatment when it comes to launching apps first. This is mainly due to better quality of phones and the better spending ability of the Apple users.
This all could change very shortly in the Android world, however. According to The Information, Google is planning to introduce a feature that lets Android developers try different versions of the same Google Play Store page. App Developers will be able to create different versions of the same app page along with the screenshots, videos, icons and app descriptions and run them in parallel to see which variant yields the better results.
This move might irk the end users if they know that they have been robbed by paying something extra for the same title which may be priced less somewhere else but in long run may help developers discover the audience and encourage Android devs to stay loyal to the platform. They could discover a different pricing point for an Asian market which has less spending capability than the American or European counterpart. No word has been out from Google as yet, but more on this could be confirmed later this month when Google has its annual I/O conference in San Francisco.
