Games2win, one of the oldest Indian gaming companies has tied up with Japanese based LINE messenger app. Under this arrangement, Games2win will present Power Cricket T20 League 2015 on LINE as the first game and users can play against the teams from across the world in three different modes – tournament, Super Scorer, and scenario. The integration with LINE will help users to buy free power-ups for doing certain tasks in the form of immersive gaming on LINE platform.
Games2win, CEO and co-founder Alok Kejriwal said, “We admire LINE for its ability to deliver a world class & immersive messaging app service and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with LINE will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with LINE key services.”
“Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users,” said spokesperson from LINE.
LINE has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem, adds the statement. Along with the launch of the game, LINE has allowed advertisement on its platform for the global first as India is advertisement monetization market and not follows in-app purchases. It represents LINE’s more local focused strategy to adapt to the market conditions.