Educational toy company Fisher-Price unveiled its new wooden toy line, Fisher-Price Wood, for children aged six months to five years. The company believes that its fresh, modern designs will encourage open-ended play and speak to parents who are looking for a more affordable, back-to-basics play experience for their children.
The products are made with wood from FSC-certified sources and designed to last, allowing families to pass them down from generation to generation. The toys come with a range of fun play patterns—from colourful puzzles and blocks to role play, music-making and more—that help spark creativity, develop fine motor skills, and stimulate problem-solving.
“For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment. With the debut of Fisher-Price Wood—a line that harkens back to the brand’s very roots—we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development,” said Fisher-Price SVP and general manager Brian Fitzharris.
“We are excited to be the exclusive retailer for the newest innovation from Fisher-Price—the Fisher-Price Wood assortment of preschool toys. This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price,” said Walmart Toys vice president Brittany Smith.
The toy line is now available exclusively at select Walmart stores and Walmart’s online portal. Below are the products under the toy line:
- Fisher-Price Wooden Ring Stacker, (SRP: $14.82 | 18M+): Toddlers will love sorting, stacking, and spinning the easy-to-grasp colourful scalloped shaped rings on the wooden stacking base.
- Fisher-Price Wooden Activity Triangle, (SRP: $19.74 | six months plus): Little ones can explore the double-sided animal panel, sliding knobs, spinning gears and three shapes that twist along the triangle’s corkscrew rod.
- Fisher-Price Pound and Tap Bench Xylophone, (SRP: $24.82 | 18M): Two toys in one, kids can pound or push the balls through the holes to strike the xylophone keys or remove the xylophone to play on its own.
- Fisher-Price Wooden Mandala Puzzle, (SRP: $19.74 | three years plus): This beautiful puzzle includes 40 shape pieces and a tray with guidelines to help kids sort the shapes into the correct slots to complete the geometric Mandala design.
- Fisher-Price Wooden Coffee To Go Set, (SRP: $19.74 | three years plus): Preschool kids can brew up hours of pretend play with this 15-piece set, which includes three takeout beverage cups & sleeves, a spoon to stir, two cookies and two marshmallows for ‘snacking,’ and a cup holder to carry it all.
- Fisher-Price Wooden Toolbox Set, (SRP: $19.74 | three years plus): This nine-piece playset has everything your little DIY-er needs, including a toy drill, hammer, screwdriver, wrench, saw, pliers, square ruler, bottle of glue, and a toolbox to build all kinds of pretend projects.
- Fisher-Price Wooden Treehouse Ball Run, (SRP: $24.82 | nine months plus): Kids can use the lever to pop the ball to ring the treehouse bell, or they can drop the ball on the ramp, so it rolls down to start the fun all over again, helping discover cause & effect.
- Fisher-Price Wooden Stacking Blocks, (SRP: $24.82 | 18M+): From stacking and matching to making patterns and building structures, these classic Wooden Stacking Blocks will be available in June.
- Fisher-Price Stacking Shape Sorter, (SRP: $24.82 | 18M+): This set features easy-to-grasp wooden rings, octagons and two-part geometric rectangles to sort and stack on the base, introducing your child to sizes, colours, shapes and more.
- Fisher-Price Wooden Music Table, (SRP: $24.82 | two years plus): Kids can find their rhythm and exercise their fine motor skills using the mallets to play the xylophone, cymbal, and guiro.
The new line from Mattel’s one of the leading franchise brands Fisher-Price will also be available, exclusive to Walmart, in Canada, Mexico, Chile and Central America later this year, as well as at key retailers in Europe and other global markets starting this fall.