Dragon Ball is going full super saiyan in Italy. For the first time ever, the Japanese franchise is taking over the Mondadori Duomo bookshop in Milan’s Piazza Duomo with a pop-up store, running from 1 to 13 October 2025.
The initiative is powered by a tie-up between Toei Animation Europe and Mondadori, Italy’s largest bookshop chain. The Duomo flagship will transform into a fully branded Dragon Ball zone complete with exclusive merchandise, photo ops and nostalgia.
From Bandai and Bandai Namco to Funko’s cult pop figures, the store will showcase top-tier gear from the franchise’s biggest licensees. Expect shelves stacked with manga, video games, collectibles and more, all designed to thrill die-hard fans and hook a new generation.
The Dragon Ball event isn’t just for seasoned otakus. It’s a family-friendly celebration of one of the most beloved anime sagas, inviting kids, parents and curious newcomers to dive into the world of Goku and crew.
