According to a new report on the animation market in India as of 2014 by Market Research Reports, only one-third of the entire production of animation and related works created domestically are used for Indian markets.
The report spanning over 73 pages claims to have spoken to nine animation studios based in India namely: Crest Animation Studios, Padmalaya Telefilms, Pentamedia Graphics, DQ Entertainment International, BGIL Films & Technologies, Color Chips India, Maya Entertainment, Shemaroo Entertainment and Miditech to compile the report describing the dynamics of the animation production in the country.
With demand from the animation companies in India is expected to grow steadily over the next few years, following the success of international releases such as Life of Pi, Avatar and others. Many of these films had significant contributions from Indian animation production houses, who delivered high-quality work on a very strict time schedule, reveals the report.
The report also states that the animation industry in India owes its success to the consistent demand from foreign clients, driven by a large English-speaking workforce, cost advantage of doing business in India, rise in the number of quality training institutes offering various programs in animation and digital production, and others. It further adds, owing to the potential for growth in this industry, the government needs to take more proactive steps in organising the sector, laying down rules and regulations, encourage production of more original content for the domestic market and enforce strict laws against violation of intellectual property rights. And it concludes with the idea that in future, animation in India should not remain confined to entertaining only kids, but evolve with more mature story-telling and content development to grow its audience.