Leading global visual entertainment services company DNEG announced the launch of a new division, DNEG 360, operated by real-time production leader Dimension Studio. As part of the launch, DNEG and Dimension also debuted two of the world’s largest LED volume stages, in London and Rome, and released a behind-the-scenes video titled ‘The Evolution of Virtual Production’ to showcase its latest virtual production techniques and advancements.
“DNEG 360 is the only end-to-end, real-time powered service provider operating at this kind of scale anywhere in the world. Our experienced and talented team has delivered thousands of shots and over 800 virtual production shoot days, which has allowed us to refine our approach through hands-on experience” said DNEG 360 and Dimension Studio managing director Steve Griffith. “We have taken the promise of the technology and made it work at scale, mapping out and defining the creative journey through the digital production process, from development through to delivery. This allows us to provide guidance, experience, and continuity for our clients as they navigate the filmmaking process, reducing risk and finding cost efficiencies.”
“The launch of DNEG 360 is another example of DNEG’s strategy of investing in areas of technological advancement to reinforce our leadership position. The work that the DNEG 360 team is delivering is second-to-none, and the advances that we are making in real-time technologies and virtual production techniques are both creatively exciting and game-changing in terms of the opportunities and efficiencies that they open up for our clients and partners. I’m excited to welcome our clients to explore our world-leading LED volume stages in London and Rome, and I look forward to seeing DNEG 360’s latest slate of projects hitting our screens soon,” said DNEG Global CEO Namit Malhotra.
DNEG and Dimension initially announced a joint venture to deliver virtual production services in February 2021. The newly launched DNEG 360 service expands this successful partnership between DNEG and Dimension to include visualisation, virtual production, content creation, and development services. This offering provides clients with an end-to-end production solution and a seamless transition through development, pre-production and virtual production into visual effects and post for feature film and episodic projects, advertising, music videos and more.
The London studio offers two stages: stage one features an LED volume with 1600 panels making up a 20m x 8m curved LED wall, with four wild walls, and a retractable LED ceiling; stage two is set up for performance, vehicle, and volumetric capture. The team’s second LED operation is situated at the world-famous Cinecittà Studios in Rome, utilising a 24mx8m LED volume with a LED ceiling and a 25m rotating platform deck to allow for quick repositioning of sets.
Since 2021, DNEG and Dimension have delivered virtual production work on shows such as Masters of the Air (Apple TV+), Those About To Die (Peacock), Here (Sony Pictures), Avatar: The Last Airbender (Netflix), No Way Up (Altitude Film Entertainment), Devotion (Sony Pictures), The Muppets Mayhem (Disney+), and many others.
