The Walt Disney Company and China’s e-commerce player Alibaba Group have come together to start a new over-the-top service (OTT) called DisneyLife in China. With this attempt, Disney aims to revamp the sales of movie-related toys, books and trips to Disneyland.
The digital subscription service, DisneyLife, will serve as a direct bridge between the customers and physical products along with digital entertainment. Just like any other E- commerce platform, this service too will act as a large library of Disney and Pixar movies, animation series, games, e-books, songs, travel services and information about Disney theme parks and resorts.
Alibaba customers can now plan a visit to Hong Kong Disneyland as well as Shanghai Disney Resort when it opens in 2016. Disney is also looking to build its revenue in China beyond the box office by venturing in digital media through tapping the e-commerce giant. A multitude of shoppers will also be able to access other Alibaba products and services that may receive a wider appeal due to Disney coming in the picture.
The Walt Disney Company Greater China, MD, Luke Kang said, “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”
Alibaba Digital Entertainment Business Unit, General Manager, Wei Ming said, “As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China.
