Discovery Kids will premiere special episodes of Little Singham to celebrate the festive season. The channel has aligned the campaign 10 Days 10 Villains with special content for kids.
Little Singham will travel to Ahmedabad to dance on the beats of dandiya, where he knows that danger is awaiting while he is practicing his moves. Immediately after Navratri, the Dussehra special episode on 19 October 2018 will have him fight with a life-sized mechanized robot that has been replaced by the statue of Raavan on the day of Dussehra to create havoc in Mirchi Nagar.
He will come face to face with 10 new monstrous, more powerful and dangerous villains to tackle new difficulties with same zest and style.
Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, launched Little Singham, which made immediate connect with children across the country. The property 10 Days 10 Villains is presented by Hershey’s and co-powered by Lost Kitties (Hasbro).
Speaking about the special programming Discovery Kids business head Uttam Pal Singh commented, “Little Singham has become a rage leading to more and more children joining the squad daily. We are bringing exciting offerings this festive season with the full-blown fun package of fresh content, action-filled episodes supplemented by on-ground activities through our school contact programme.”
Little Singham is creating history across dimensions and has helped in propelling ratings of Discovery Kids by more than 400 per cent this year. Little Singham mobile game added to the IP’s success hitting the top of the charts in the arcade section by garnering more than five million downloads till date.
The Navratri and Dussehra special episodes are available for the audience from 10 to 19 October on Discovery Kids.
