Discovery Kids today announced that it has signed an exclusive deal with Rovio Entertainment, maker of Angry Birds to present the popular kids franchise in India starting in the first quarter of 2017.
For the first time on Indian television, the Angry Birds characters will premiere in a “series” format. Kids in India can look forward to a fun and quirky show as the series brings to life the crazy antics of their beloved birds and pigs characters. The line-up will include three series – Angry Birds Toons, Angry Birds Stella and Piggy Tales chronicling the adventures of the much loved characters.
Discovery Networks Asia-Pacific South Asia, vice president – female and family entertainment products, Rajiv Bakshi said, “Angry Birds is one of the most popular and loved franchises in the world with a massive fan base in India. Discovery Kids is committed to present the finest variety and entertainment for children in India. Earlier this month, we premiered a series on the iconic Charlie Chaplin. Going into 2017, we have lined-up multiple new global and India series. To increase the entertainment quotient on the channel, we will also air the biggest animation movies on weekends, making Discovery Kids the most sought after destination for children in India.”
Commenting on the announcement, Rovio Entertainment, director (India & South East Asia), Anurag Sachdeva said, “ToonsTV combines top-quality animation with a revolutionary method of distribution. Along with our animated series, we produce a variety of content from music videos to live action. We are delighted to partner with Discovery Kids India to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail. This is an important milestone for us on our journey towards becoming a fully-fledged entertainment powerhouse in India.”
Angry Birds will premiere on Discovery Kids in 1Q17.
