So far we have witnessed the launch of games based on the live sports events taking place in India. With gaming industry taking momentum in the sports field, Sony SIX (a part of Sony Pictures Networks India, SPN) has now thought of giving the comic industry a push. Taking innovation to a whole new level Sony SIX launches their first ever digital comic strip for one of its wrestling properties, Total Non-Stop Action (TNA).
These comic strips will feature on the digital platforms (Twitter and Facebook) of Sony SIX wherein some of the biggest names in wrestling who are associated with TNA, will be featured. One of the largest comic publishing house in India, Diamond Comics, has been roped in to curate real life images of the wrestlers like Jeff Hardy, Matt Hardy, EC III, Gail Kim, Bram, Lashley, Moose and President Dixie Carter into a comic style work.
The TNA comic strips are inspired by superhero comics which are larger-than-life and promise to generate a lot excitement for the viewers. They will serve as a preview to the TNA Impact show for the coming weekend, and the rivalry portrayed between the wrestlers will then continue onscreen.
“At SPN, we are looking at innovative ways to reach out to our consumers and keep them engaged at all times. Through the digital comic strip we aim to build and sustain that interest and excitement for TNA,” comments Sony Pictures Networks, president, distribution and sports business, Rajesh Kaul. “Wrestling has been an integral part of the Indian sporting culture for many years and now, is now growing rapidly in the fight sport category on a global scale. Today’s youth is in awe of the whole ‘superhero culture’ and hence we have used this digital initiative as a medium to reach out to our target audience.”
The inaugural comic strip features a vocal altercation between EC III and Miracle, as they threaten to take one another down at the TNA Heavyweight Championship. The comic strip will be a teaser to EC III and Miracle’s face off in the Bound for Glory playoffs, thus increasing the excitement levels for the upcoming episode.
TNA boasts of some of the biggest international wrestlers, and has also roped in India’s very own Mahabali Shera into their roster. TNA Impact Wrestling telecasts every week on Tuesday, at 5 pm on Sony SIX and SIX HD. The digital comic strip will be released a week prior on the social media pages of both these channels.
