Denmark’s creative company Mint Copenhagen is expanding its footprint in Europe, opening a London office to grow its IP development slate and boost both its studio and agency sides of businesses. Rob Doherty is joining the Mint Copenhagen team, consulting as business development SVP, focusing on developing the company’s own slate of animated and live action IP, working with creative talent, studios, broadcast and co-production partners in the UK and across Europe.
Also based in the UK office is the company’s new EMEA growth head Shane Keane who will be responsible for growing Mint’s digital agency business, working with new and existing clients to create online campaigns for kids and family brands. Doherty and Keane will both work closely with the team in Denmark, headed by Philip Agerbech, Josephine Jerris Margolis and Rasmus Dige.
“Mint draws on the strong Nordic tradition of storytelling to bring fresh ideas to its content. I’m looking forward to developing our slate of creative, original IP working with new partners both in the UK and across Europe,” said Doherty.
“Mint’s digital campaigns engage audiences and create an entertaining experience for families. At the forefront of the ever-evolving media landscape, we are incredibly well positioned to deliver unparallelled creative angles and solutions ensuring we always deliver compelling campaigns. We are excited to expand our client base to work with major brands across Europe,” said Keane.
To date, Mint has had a number of animated and live-action series on air across the Nordic region. Key titles include Darkness Between Us (Mørket Mellem Os), a mini-series for DR, and two seasons of First Time (Første Gang) for media house Aller Media which was a major hit on YouTube. Mint is currently working on its first global IP for one of the world’s leading broadcasters.
On the agency side, Mint has had success in the kids and family space over the last five years working with brands including Epic Games, Star Stable, Funko, Pokemon and Topps.
With 30 years in the children’s television industry, Doherty has a wealth of experience in development and overseeing multi-territory co-productions working for Aardman Animations, Disney, M2 Films, ITV, Endemol, Initial Productions, TVC Cartoons, and Cake Entertainment, with recent credits including, Angry Birds: Summer Madness (Netflix), Supa Team 4 (Netflix) and Space Chickens In Space (Disney).
Shane Keane joins Mint from SuperAwesome where he was EMEA business development head having held a number of positions within the company. Prior to that previous roles include Shazam Entertainment EMEA, ROW programmatic sales head and Greystripe International (now Conversant Media-Publicis Groupe) EMEA operations head.
