Cybeart is betting big on India’s gaming boom, targeting Rs 100 crore in offline retail revenue over the next three years as it teams up with KBC Computech for nationwide distribution.
The global gaming lifestyle brand has signed an exclusive national distribution agreement with the Indian IT and technology products distributor, aiming to put its growing portfolio of gaming chairs, peripherals and lifestyle products on shelves across the country.
The move follows Cybeart’s entry into gaming peripherals after securing India-specific Bureau of Indian Standards (BIS) approvals. The company plans to expand into more than 12 product categories in India over the next three years, widening its play beyond gaming chairs and ergonomic furniture.
Its new keyboard line-up features seven models across 11 SKUs, ranging from the CNC-finished X75 Rhino and Akula series to the Nighthawk 75. The range covers wired and wireless options and multiple form factors, targeting both gamers and working professionals under Cybeart’s ‘Worth It Premium’ proposition.
Mice are also getting their turn at the gaming table. Cybeart has introduced three gaming mouse models across seven SKUs, built around lightweight performance. Its Artemis features Hyperswap Battery technology, while the 39-gram Xeus was positioned as India’s lightest true 8K gaming mouse when launched.
For professionals, the company has added two ergonomic lifestyle mice, Pocket and Arcus. It has also doubled down on licensed intellectual property with The Batman edition keyboard and mouse, completing its Batcave-themed set alongside the previously launched gaming chair and mouse pad.
Cybeart founder and CEO Krutik Patel said,“India is entering an exciting phase in the evolution of gaming, where consumers are increasingly looking beyond the game itself towards the wider gaming lifestyle and the hardware that enables it. Our expansion into peripherals is an important step in that journey, and our partnership with KBC Computech will help us strengthen our distribution and reach a much wider customer base across India. We are taking a measured approach to the market and are targeting ₹100 crore in India revenue over the next three years, while building a portfolio across more than 12 product categories.”
KBC Computech, headquartered in Delhi’s Nehru Place, brings more than two decades of experience in India’s PC hardware channel. The distributor works across components including memory, storage, graphics cards, processors and peripherals, and represents brands including AMD, Thermaltake, ADATA and XPG.
KBC Computech director Kapil Daga explained,“KBC Computech has built one of India’s strongest distribution franchises in components, including memory, storage and graphics, working with leading global brands such as AMD, ADATA, XPG, Thermaltake, Acer Predator and Origin Code. Our partnership with Cybeart marks our entry into the gaming peripherals and lifestyle category, with Cybeart being the first & only brand we currently represent in this segment. As India’s PC and gaming hardware market continues to mature, consumers are increasingly looking for quality products across their entire setup. We see strong potential in Cybeart’s portfolio, from chairs to keyboards and mice, and look forward to leveraging our national channel network to build deeper availability for the brand across India.”
Cybeart also sees room as the competitive landscape shifts, with several international brands scaling back or exiting India’s offline retail channels in recent years. The company and KBC Computech aim to fill some of that gap with a wider national distribution network. Globally, Cybeart operates across more than 10 countries, with products available in more than 20 markets. It now wants to turn India into a bigger piece of the puzzle.
With chairs, keyboards, mice and more categories waiting in the wings, Cybeart is clearly pushing all the right buttons. The Rs 100 crore target is ambitious but the company is ready to game the Indian market.
