Cosmos-Maya strengthens its digital presence with ‘WowKidz’ its YouTube platform

Cosmos Maya, the Singapore and Mumbai based leading animation studio and producer of original Indian animation content, today announced its business diversification initiatives for future growth. Having carved its niche as a successful creator of IPs in the kids’ content space, the company is on a massive growth path and this is the first among many of its strategic growth initiatives.

Beginning 2016, the company has started its digital video outfit, WowKidz as a YouTube exclusive channel, where the content from their successful shows is being played. With almost 1,60,000 active subscribers and around 200 million cumulative views within a few quarters since launch, WowKidz is one of the fastest growing video platform for kids’ content; driven purely through organic growth.

The company has a two-pronged approach to successfully tackle the digital revolution; first is to strengthen its presence on YouTube, the world’s largest video platform through its constantly growing existing content bank and produce high-quality original Indian animation for the recently launched and upcoming kids’ VOD platforms.

“Content consumption is changing dramatically in the digital era and the barriers of geographies are breaking. We at Cosmos-Maya are keen to produce good original content for the global VOD platforms that will bring in the best of Indian animation content for kids of Indian origin all over the world,” said Cosmos-Maya, CEO, Anish Mehta.

Eena Meena Deeka

The content ecosystem is evolving by the day and newer touch points are essential for consumers to engage with brands in order to build brand loyalty. WowKidz, both as the video platform and as a merchandising avenue are thereby the logical brand initiatives as part of the growth strategy of Cosmos-Maya.

Taking a step by step growth approach, the company has started off the merchandising division with offline products sales inspired by their IPs and also online sales of their merchandise across all the leading e-commerce portals. The next brand growth for WowKidz is a dedicated e-commerce platform of its own, ‘www.wowkidz.com’ which will have a mega launch in third quarter of 2016, coinciding with the biggest Indian festival, Diwali. “The idea behind these initiatives is to make the value proposition for our content more robust, and create more avenues to link the IP creation process with the IP monetisation. Kids want to buy the merchandise inspired by the shows that they consume and thus these initiatives have been taken in tandem with each other,” adds Mehta.

Apart from the merchandise inspired from the Cosmos-Maya’s own IPs, including the successful shows like Motu Patlu, Shiva, Kisna, Eena Meena Deeka and ViR – The  Robot Boy, wowkidz.com will also provide the best of merchandise products from the best animated shows on television, available at the click of a button. The popular third party merchandise includes products inspired by many successful animation shows, including all time classic animation shows Mickey Mouse, Tom & Jerry, Barbie; other renowned brands like Hello Kitty, Hotwheels; shows popular with Indian kids like Chhota Bheem, Doraemon, Ben10 and global superheroes like Batman, Superman, Spiderman, Avengers to name a few.

ViR

World over, it is the IP monetisation that drives the animation production and India as a market too is evolving now. With the advent of e-commerce, the availability of high quality original products is easier for the average consumer and thus it is the right time for a focused venture like this. There is a good demand for animation content of Indian origin all over the world thanks to the widely spread Indian Diaspora, especially in highly developed markets like United States of America, Canada, Europe, Australia among others.

As platforms evolve, the IP creation process also evolves. Cosmos Maya leads the market in terms of creation of animated content with over 25 and a half hours of broadcast content created per month, which equals to almost one season a month between different shows. This is substantially higher than most of their competitors. Cosmos Maya is more focused on generating brand value through IP creation and since content is now more platform agnostic, it is important to create more consumer touch points.

With a slew of television successes, 5 shows on air, 3 under production getting ready for a launch, rapidly growing global viewers on their YouTube platform and a newly launched dedicated e-commerce merchandising platform, Cosmos-Maya is all set to consolidate its leadership position in the kids’ content space.

Follow us on Google News
VFX

boscuan303 merupakan salah satu penyedia web game online terbaik dan terpercaya gampang menang saat ini. dengan banyak pola gacor yang hadi membantu kemenangan member setia.

Slot4d adalah situs slot gacor terpercaya saat ini yang berkolaborasi engan slot777 gacor Indonesia deposit dana terbaik hari ini yang dimana memberikan sensasi permainan yang berbeda dengan game slot lain nya. setiap member yang bergabung di sini berhak mendapatkan bonus dari setiap to yang di mainkan. dan berhak mendapatkan banyak hadiah menarik di setiap hari.

Selamat datang di BOSCUAN303, tempat terbaik bagi Anda yang mencari pengalaman bermain slot online yang aman, nyaman, dan penuh peluang besar! Sebagai situs bandar slot online resmi terbesar di Indonesia, BOSCUAN303 siap memberikan layanan terbaik untuk semua pemain, dari pemula hingga profesional. Yuk, daftar sekarang dan nikmati sensasi bermain slot dengan cara yang menyenangkan dan menguntungkan!

BOSCUAN303 adalah situs slot deposit Dana dengan akses server resmi terpercaya dan pasti menang setiap hari yang dapat menawarkan kemenangan hari ini hanya dengan modal yang minim , Dengan fitur terbaik diberikan oleh boscuan303 bet yang mana permainan yang di sediakan adalah tipe permainan terbaik yang memberikan pola dan rtp gacor terbaik saat ini dengan persentase hingga 99% Dan juga selalu memberikan kejutan maxwin setiap harinya , gacor slot adalah permainan terbaik saat ini paling dicari dan juga digemari oleh para pencinta slot deposit dana karena slot ini adalah tipe slot terbaik & paling sering memberikan maxwin apalagi di BOSCUAN303.

SLOT4D adalah link login situs slot777 deposit dana tergacor saat hari ini yang akan membuat semua member setia kita pasti maxwin, slot4d kini hadir memberikan hadiah yang menarik dan proses wd yang sangat cepat kilat.

BOSCUAN303 merupakan link daftar situs slot777 gacor dengan metode deposit dana tanpa to terbaik saat ini yang dimana menyediakan berbagai game pilihan terbaik dari pg soft dan pargamatic play yang sangat terupdate saat ini.

Mpo Slot Slot gacor resmi hari ini! Slot RTP tinggi, gampang maxwin, dan deposit cuma 5 ribu. Coba sekarang dan rasakan sensasi cuan instan auto beli pajero sekarang juga!

Terpercaya sejak lama, slot4d hadir untuk semua pecinta slot di Indonesia.

boscuan303 boscuan303 boscuan303 boscuan303 boscuan303 Boscuan303 slot gacor slot gacor slot4d slot4d slot4d slot4d slot4d boscuan303 slot4d slot4d slot4d