Clifford the Big Red Dog movie is all set to release in 2021 after all the tribulations and schedule issues–and will be delivered to Paramount+ on the same day.
The movie is simultaneously releasing in the theatres and Paramount+ on 10 November 2021. A live-action/CG hybrid, Clifford is helmed by Paramount, the studio created the Sonic the Hedgehog movie in spite of some rough patches in the process.
Like with Sonic’s anthropomorphic look, the dog’s size and red design has drawn some rebukes from fans too. The latest shift in the movie’s release strategy was first reported by Deadline.
When Emily Elizabeth meets a magical animal rescuer who gives her a little, red puppy, she never anticipated waking up to find a giant, 10-foot hound in her small New York City apartment. With her single mother away on business, Emily and her fun but impulsive uncle set out on an adventure that takes a bite out of the Big Apple.
“So I don’t think it will surprise you when I tell you we’re spending a lot of time on release strategy and really testing different models to maximize the value of that film slate in this evolving landscape, particularly in this COVID-rules space,” ViacomCBS chief Bob Chapek recently said during a conference sponsored by Goldman Sachs. “So most recently with PAW Patrol, that was actually our first day-and-date release. When I say day-and-date, I mean streaming and theatrical simultaneously. We think that’s actually a very good model for kids and family films, again, particularly in this COVID-impacted time, because it gives consumers optionality to view the product where they feel the most comfortable and we did a bunch of research on that. The result of that move, though, was a film which did very well both theatrically and it was a significant driver for Paramount+, where it’s actually now one of the most watched originals to date.”
Clifford the Big Red Dog is a live action adaptation of the series of beloved children’s books by Norman Bridwell.
