ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, with over 6 billion views and 6 million subscribers, has partnered with Dream Theatre to launch the global Consumer Products business for the brand.
In terms of watch time, ChuChu TV is the most watched channel in Asia Pacific and is amongst the top 20 YouTube channels in the world. Originated in Chennai in 2013, the channel has a wide audience from around the world averaging around 300 million views per month. Given its global appeal and audience, ChuChu TV has now partnered with Dream Theatre to launch the ChuChu TV Consumer Products business globally.
Dream Theatre, India’s premier entertainment firm with licensing as a core business, is creating the brand architecture and is and making ChuChu TV “license ready”. Having worked with iconic international brands like Angry Birds, DreamWorks Animation, Pokemon, Femina and numerous others on the licensing front, Dream Theatre is creating the brand architecture and Go-To-Market plan for ChuChu TV by upgrading the creative assets, creating style guides, business templates and also charting the launch strategy and rollout plan across territories for ChuChu TV.
Toys, gaming, publishing, apparel will form the core categories and will be rolled out first, starting summer 2017. US, Europe and Asia will be the leader markets with Dream Theatre collaborating with best in class licensing agencies, toy players, publishing houses and gaming companies to roll out the consumer products program in a synchronised fashion.
“ChuChu TV’s huge popularity across the world propelled us to create a consumer products business on a global scale. Our target audience loves the ChuChu TV characters. Parents and care takers around the world trust us and our content. Hence, we wanted to channel this into creating equally loved and trusted ChuChu TV products for our little fans,” says ChuChu TV, founder CEO and creative director, Vinoth Chandar.
He added, “The real time feedback we receive from the parents, points to a huge demand for merchandise of our key characters ChuChu, ChaCha, Chika, Chiku, and Mr. Harlo who are loved and adored across the world. We have found the right partner in Dream Theatre who has a wealth of experience in licensing. We felt this is right time to enter the licensing arena and take our brand to the next level.”
“Chu Chu TVs phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike. We are thrilled to create a world class licensing program that enables fans to engage with the brand in a products and services form and will be engaging with top international licensing agents, toy companies and retailers to launch and grow the business across the globe,” says Dream Theatre, CEO and founder, Jiggy George.
