Cartoon Network has extended its global animation talent search further into Southeast Asia, by bringing the International Shorts Program to the Philippines. The country’s No. 1 kids’ channel is casting a wide net to identify writers, artists and studios that can develop its next original hit series.
Today, Manila-based production studio Top Draw Animation opened its doors for the very first time to local animation and TV industry representatives who experienced an exclusive studio tour and a sneak-peek of Monster Beach. This feature-length animated TV movie was commissioned by the team at Cartoon Network’s Asia Pacific headquarters in Hong Kong, created by Melbourne-based Bogan Entertainment Solutions and animation work was conducted by Top Draw Animation in the Philippines.
Cartoon Network creative director for Animation Development in Asia Pacific, Silas Hickey said: “Our International Shorts Program signals serious intent that we are continuing to support the animation industry in Asia Pacific. We truly recognise the value of the talent in this region and a show like Monster Beach allows it to be consumed by a global audience. It’s really funny stuff and, with the exception of some voice talent based in North America, it’s all created in Australia, Hong Kong, and right here in the Philippines.”
After the tour, Top Draw Animation staff demonstrated their enthusiasm for the projects they are working on by dressing up as their favourite anime characters from Exchange Student Zero, another project that features the Asia-Pacific collaboration. Members of the animation industry, university students and the department of education were also on hand to show their support.
Original content makes up a large percentage of Cartoon Network’s line-up, and series like Adventure Time, The Amazing World of Gumball and Uncle Grandpa are a major factor that have made it the country’s No. 1 kids’ TV channel for the past five years.
In Asia Pacific, Monster Beach premieres across Southeast Asia, Australia and New Zealand on Halloween (31 October). Exchange Student Zero, an animated series, will premiere on Cartoon Network in mid-2015.