Cartoon Network, the number one kids’ channel in Asia Pacific, has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way.
Cartoon Network Anything is an ever growing and changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all of which are approximately 15 seconds in length. After a user finishes with one item, they simply have to swipe the screen to move on to the next. The perpetually updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.
Hit franchises Adventure Time, We Bare Bears, Regular Show, The Amazing World of Gumball, Uncle Grandpa, Teen Titans Go! and Clarence all feature in the app, but what makes it so innovative is that everything is created exclusively for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series created specifically for this platform, along with a slew of new Asia Pacific made short form content such as Beat Monsters from Korea, Lamput from India, The Sketchy Show and Bill & Tony from Australia.
Turner’s Kids Networks in Asia Pacific, including Cartoon Network, Chief Content Officer Mark Eyers said, “Cartoon Network Anything is unlike anything we’ve ever designed. The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’. Basically, it hosts the best of Cartoon Network on your phone!!”
Cartoon Network’s recent research, New Generations 2015 revealed that in smartphone households in Southeast Asia with children, 86% of kids use apps at least weekly. In fact, those aged 4-14 are accessing on average five apps every month. Cartoon Network Anything is the next step in the network’s mobile expansion, with a platform specific strategy that provides content unseen anywhere else in the marketplace.
It will sit alongside the Cartoon Network Watch and Play, the hugely popular TV Everywhere app. Cartoon Network Anything is free and available for download now on the App Store and Google Play for smartphones and tablets.
