Cartoon Network and POGO have planned exciting initiatives ushering in summer fun for their fans. The kids channels from WarnerMedia Entertainment Networks have announced month-long digital campaigns to keep younger audiences hooked.
Helmed by popular toons, Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld initiatives aim at piquing family fun through do-it-yourself (DIY) projects, how-to-draw lessons for everyone who is stuck at home.
Speaking on the campaigns, Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “During these extraordinary times, it’s a great time for parents to have fun together with their children with Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld campaigns. Along with the launch of new shows, we wanted to capture imaginations with unique digital-led activations. These multi-platform campaigns have been designed around our most popular shows – like We Bare Bears, The Powerpuff Girls, Grizzy and The Lemmings and Mr. Bean – to bring fans even closer to their favourite characters.”
The on-going #CNHomeFun campaign on Cartoon Network APAC’s Facebook page has received positive response from fans for its art, craft, and fitness activities. These videos feature kids’ favourite toons from popular shows including the newly launched Bandbudh aur Budbak. Other hits such as Dexter’s Laboratory, We Bare Bears and The Powerpuff Girls are also part of the campaign. Kids can choose from myriad tutorial options including ‘Learn to Draw Dexter’, ‘Exercise with Ice Bear’, ‘Push Ups with Gumball’, and ‘PPG Race DIY’.
On the other hand, POGO launched its #WeForTheWorld initiative on 31 May on its social media handles with a heartwarming video emphasising solidarity and togetherness. Through its inspiring lyrics, ‘Hum sab saath toh nahi… Phir bhi hum sab ek saath hai’ (Despite the distance, we are still together) the video reminds fans and parents that no matter the distance, we are all in it together. The video is promoted on-air and through POGO’s digital channels.
#WeForTheWorld will also feature fun and stimulating activities on its social pages, like ‘Paper Cup Magic Fun with Mr. Bean’, ‘DIY POGO Bookmarks’, ‘DIY Race with Grizzy and the Lemmings’. To further boost the initiative, POGO has collaborated with popular influencers. Actor, dancer, and gymnast, Nidhhi Agerwal, will show how to make cookies and sandwiches in her segment ‘#FunWithNidhi’.
In ‘Art & Craft Activity’ by Kraft Affairs, the store will encourage kids to unleash their creativity and make floral alphabet wall hangings. The videos will be released every Tuesday, Thursday, and Saturday, with Saturdays exclusively featuring influencer-led content – till 30 June.
All the fun and enjoyment is available on Cartoon Network and POGO’s Facebook page.
