Cartoon Network Enterprises and Spanish fashion label Desigual have announced details of a new global licensing partnership for Adventure Time, the imaginative and irreverently funny comedy brand.
A cute crop top in Desigual’s signature style and a reversible hoodie featuring lead character Jake’s facial features along with a bright graphic pattern lead the Spring/Summer range that will also feature a colourful and quirky array of dresses, t-shirts, leggings, fleeces and scarves shall be on their list. Embellishments such as sequins added to Jake’s eyes, glitter paint and diamante treatments that have never been used on Adventure Time apparel before do add playfulness to the collection and shall be a must-own for mini fashionistas across the globe.
Barcelona-based Desigual, well-known for its creative collections and optimism, will launch a new fashion collection for girls and teens aged 4-14 years across its global network of 14,000 retail outlets, with the roll out beginning in Q1 2016.
Desigual, brand communications, Daniel Pérez explained that Desigual is about creativity, self-expression and optimism. He further said that their Kids collection is truly a reflection of their philosophy with colourful, comfortable and playful garments created to foster imagination, fantasy and creativity.
Cartoon Network Enterprises, Turner Broadcasting System EMEA, VP, Johanne Broadfield, further added that Cartoon Network and the 1984 established company- Desigual complement each other perfectly since both are all about originality and celebrating individuality. He also said that The new collection reflects the quirky, cool qualities of Adventure Time while maintaining the distinct handwriting design Desigual fans know and love; also that the scale of Desigual’s retail operation will amplify the brand’s fashion credentials on a global scale.
Created by Pendleton Ward and produced by Cartoon Network Studios, the sixth season of Adventure Time is currently airing across Europe, the Middle East and Africa and there are more than 80 active licensees across the region.